BOPIS/In-Store Pickup industry stats and articles
Upfront Summary:
When consumers were asked to rank in order the capabilities of greatest importance, inventory availability topped the list.
- Delivery - 66%
- Curbside pickup - 58%
- Inventory availability - 55%
Is inventory availability important to the customer?
71% want to know product availability before purchasing online or in-store.
What are they shopping for?
60% of shoppers are prioritizing the purchase of essential items when shopping online.
Where do they want to shop?
66% of U.S. holiday shoppers say they will shop more at local small businesses.
How do they want to receive their order?
60% want curbside pickup options.
How to they want to be alerted to their orders?
75% of consumers say they prefer to receive messages via email or mobile.
What drives them to purchase additional items?
82% of BOPIS users asked in a survey by Adobe are likely to shop for additional items at the store.
How will seasonal shopping be affected?
73% of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey found.
How fast do they want the product?
71% of shoppers stating they expect to receive their order in no more than a week
73% of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey found.
Local businesses have been hit especially hard during the pandemic, but consumers say they are interested in supporting them.
Google’s survey found 66% of U.S. holiday shoppers say they will shop more at local small businesses.
NPD also notes there will still be last-minute shoppers in 2020. “Despite the increased digital focus, stores will also play an important role this year, particularly since shipping options will become limited as the holiday approaches.
Options like buy online pick-up-in-store and curbside pickup will be key,” says The NPD Group, a data and analytics consultancy.
Gaining early visibility and sustaining marketing momentum will be key. Marketers should promote fast (and reliable) shipping, buy-online-pick-up in-store/curbside and carefully targeted incentives.
https://searchengineland.com/what-prime-day-signals-for-2020-holiday-retail-342507
Topping the list of the experiences that consumers say they value the most:
- Delivery - 66%
- Curbside pickup - 58%
- Inventory availability - 55%
When consumers were asked to rank in order the capabilities of greatest importance, inventory availability topped the list.
Throughout the season, but especially in the final weeks before Christmas, retailers would do well to steer customers to their curbside and in-store pickup options, in which the shopper effectively does last-mile delivery themselves. That means highlighting it in their marketing, an especially important step for chains that have added curbside pickup only since the pandemic, such as Macy’s Inc. or Bed Bath & Beyond Inc. They should also nudge people to choose this format at checkout by emphasizing it is often the fastest option. Shoppers should be receptive: Deloitte’s survey found that the reasons consumers are opting for pickup have shifted somewhat since the early days of the Covid-19 outbreak, with the perceived speed and convenience becoming more of a factor.
BOPIS benefits business performance directly in various ways:
Encourages extra purchases as 82% of BOPIS users asked in a survey by Adobe are likely to shop for additional items at the store.
(https://www.smartosc.com/insights/why-bopis-is-the-ultimate-solution-for-retailers-this-peak-season)
- 60% of shoppers are prioritizing the purchase of essential items when shopping online.
- 60% want curbside pickup
- 75% of consumers say they prefer to receive messages via email or mobile.
“Retailers who have buy online pick up in store capabilities are using them to keep consumers coming to their storefronts, maintain engagement with their brands and give their customers an experience that even 1-day shipping cannot replicate,” said Taylor Schreiner, Adobe Digital Insights Director.
https://insights.digitalmediasolutions.com/articles/growth-of-bopis
Higher spending on apparel, home improvement, furniture, and sporting goods.
Despite a fragile economy, consumer spending continues to improve. According to the Census Bureau, retail sales, which measure spending at stores, restaurants, and online, rose 1.9% in September from the previous month (and 5.4% above last year), marking the fifth straight monthly increase. Notable drivers included higher spending on apparel, home improvement, furniture, and sporting goods. While continued growth in online shopping was also a notable catalyst, many consumers are buying online and picking up in store (BOPIS), which is proving to be increasingly valuable for physical retailers.
The trend of brands launching or expanding their BOPIS offerings isn’t going away anytime soon, with Digital Commerce 360 predicting that 90% of traditional retailers will launch BOPIS options by next year.
Target, on the other hand, responded to the increased BOPIS demand – as a result of the ongoing pandemic and the company’s previous 500% spike in BOPIS sales last year – by adding 750 new items to its BOPIS offerings. “The speed and convenience of our fulfillment options are unmatched across the country, and they’ve become even more critical for our guests searching for easy and safe ways to shop during the pandemic,” said John Mulligan, Target COO.
BOPIS Can Strengthen Consumer Relationships In The Long Term
First, a seamless and quick shopping experience matters. Consumers demand their items at a faster rate than ever before, with 71% of shoppers stating they expect to receive their order in no more than a week
According to a recent BOPIS study, retailers are showing signs of improved mobile capabilities, leading to a large number of customers now preferring a mobile shopping experience as opposed to a traditional desktop experience.
https://insights.digitalmediasolutions.com/articles/ecommerce-jump-sales-covid
The Growth Of Ecommerce Led To Online Sales Levels Previously Not Expected Until 2022
It is likely that this shift in buying behavior will last beyond the pandemic, changing the advertising priorities for many brands and retailers, and requiring many to quickly ramp up their ability to meet ecommerce demands.
https://insights.digitalmediasolutions.com/articles/digital-advertising-growth-2020
As reported this week, the Port of Los Angeles processed more than 883,000 twenty-foot equivalent units (of cargo capacity) in September, up 13.3 percent from a year ago. That’s the busiest September and best quarter in the port’s 114-year history, according to a release.
https://www.pymnts.com/news/retail/2020/port-data-show-inventory-boom-or-bust-ahead-of-holidays/