90% of retailers saying that they plan to offer the purchase online pick up in-store option in 2021; now is the time to implement it for all retail businesses. Why is it important?
Updated 7/7/2021
BOPIS retail was already a growing trend, but the pandemic has accelerated its mainstream adoption to the point where it has quickly become part of the “new normal.”
By 2025, 10% of all retail sales are expected to be fulfilled using BOPIS.
With 90% of retailers saying that they plan to offer the purchase online pick up in-store option in 2021, now is the time to implement it for all retail businesses.
Retailer Benefit
- Increased Sales: Having shoppers visiting your brick-and-mortar store is an excellent way to increase cross-selling opportunities. According to one report, 80% of customers who use BOPIS shop for other things while they’re picking up their orders—a huge potential source of additional revenue.
- Decrease in in your cart abandonment figures Unexpected shipping costs are the main reason why customers leave their carts without completing a purchase
- Lower Shipping Expenses: Shipping is expensive for retailers too, especially last-mile deliveries to customer’s doors.
- When live stock in-store is displayed on the website, you’ll experience a higher percentage of in-store visitors with serious purchase intent, and fewer wandering ‘pedestrians’. Each of these visits also provides a cross-sell opportunity to increase basket size.
Customer Benefit
- In-stock insurance. BOPIS serves as a kind of insurance that the item customers want is 100% at the store of their choice when it’s ready for pickup.
- No Shipping Costs: This is a big one, especially for smaller purchases where shipping can often cost more than half of the price of the product itself
- Faster Service: Despite an increase in express shipping options, BOPIS offers a speed and convenience that shipping companies cannot match. BOPIS also avoids the problem of missed/rearranged deliveries and offers safety and security that the package will not be damaged/stolen during shipping.
- Better Customer Experiences: Customers can pick up their item at a time that suits them while avoiding the crowds and queues that often come with shopping in a brick-and-mortar location. They’ll also open, check, and test out their product before taking it home, allowing for instant, hassle-free returns.
49% of shoppers made unintended purchases while picking up their items in-store
10% of all sales will be fulfilled by Click and Collect by 2025
50% of respondents have decided where to shop online based on whether they could pick up in-store
Top Reasons Why Consumers Prefer Buy Online Pick Up In-Store
|
Reason |
%age |
|
Being able to see products before taking it home |
77% |
|
Avoid shipping costs |
65% |
|
Convenience |
29% |
|
Being able to return the product instantly |
23% |
Main Business Reason for Offering Buy Online Pick Up In-Store
|
Reason |
%age |
|
Gain an edge against Amazon |
12.4% |
|
Keep up with competitors |
31.6% |
|
Cater to millennial |
15.6% |
|
Attract shoppers who make additional purchases |
37.6% |
|
Other |
2.8% |
Last year, US click-and-collect sales grew by 106.9%. This year, they will grow by another 15.2%, to reach $83.47 billion, representing 9.9% of all retail eCommerce sales.
38% of retailers surveyed said BOPIS was key to bringing shoppers into the store
-
- Shoppers can see exactly what stock you have in all your stores.
- Availability is updated in real-time.
- Shoppers can pick up available items instantly.
Shoppers embraced click and collect for safety, but they will stay for convenience.
Related Articles:
Top 10 Reasons for Cart Abandonment
https://www.emarketer.com/content/mobile-shopping-gains-likely-stick-future
https://www.businessinsider.com/click-and-collect-industry-trends
Articles cited:
https://www.bigcommerce.com/articles/offline-to-online/bopis/
https://www.omnisend.com/blog/buy-online-pick-up-in-store/
https://www.invespcro.com/blog/buy-online-pick-up-in-store-bopis/
https://www.barilliance.com/click-collect/#tve-jump-1773a7b513d
https://www.retailexpress.com.au/blog/how-click-mortar-retailers-are-excelling-at-customer-experience
https://www.invespcro.com/blog/buy-online-pick-up-in-store-bopis/